| 000 | 00839nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260523021627.0 | ||
| 008 | 260523b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780077169312 | ||
| 040 |
_aDWCL Main Lib. _cOC |
||
| 082 |
_2-- Third European edition _a658.8 S491 2016 |
||
| 100 | _aWilson, Alan | ||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm/ _cWilson, Alan |
||
| 250 | _a-- Third European edition | ||
| 260 |
_bMcGraw-Hill Education, _cc2016. |
||
| 300 |
_axvii, 538 pages : _bcolor illustration ; _c26 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _aMarketing. | ||
| 700 | _aBitner, Mary Jo | ||
| 700 | _aGremler, Dwayne D. | ||
| 700 | _aZeithaml, Valerie A. | ||
| 760 | _b-- Third European edition | ||
| 942 |
_2ddc _cBK-CIRC _e-- Third European edition _hCirc. _n0 |
||
| 999 |
_c10794 _d10794 |
||