| 000 | 00757nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260523015057.0 | ||
| 008 | 260523b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781285429786 | ||
| 040 |
_aDWCL Main Lib. _cOC |
||
| 082 |
_2-- Fifth edition. _a658.8 H7115s 2017 |
||
| 100 | _aHoffman, Douglas K. | ||
| 245 |
_aServices marketing : _bconcepts, strategies and cases/ _cDouglas K. Hoffman |
||
| 250 | _a-- Fifth edition. | ||
| 260 |
_aUSA : _bCengage learning, _cc2017. |
||
| 300 |
_axv, 458 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _aServices industries--Marketing. | ||
| 700 | _aBateson, John E. | ||
| 760 | _b-- Fifth edition. | ||
| 942 |
_2ddc _cBK-CIRC _e-- Fifth edition. _hCirc. _n0 |
||
| 999 |
_c10790 _d10790 |
||