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Services marketing : integrating customer focus across the firm /

By: Publication details: Boston : McGraw-Hill/Irwin, c2009.Description: xxviii, 708 p.: ill. ; 26 cmISBN:
  • 9780071263931
Subject(s): DDC classification:
  • Circ. 658.8 Z67s 2009
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Book Circulation College Library Circ. 658.8 Z67s 2009 (Browse shelf(Opens below)) c1 Available 47708

Includes bibliographical references & index.

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