Divine Word College of Legazpi - Library Search for 'su:"1. Advertising."'

Creative strategy in advertising /

By Drewniany, Bonnie L.. Australia : Wadsworth, Cengage Learning, 2014 . xviii, 25 cm.. 9781285080277

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Creative strategy in advertising /

By Drewniany, Bonnie L.. Australia : Wadsworth, Cengage Learning, 2011 . xvi, 25 cm.. 9781424069071

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Essentials of contemporary advertising /

By Arens, William F.. Boston : McGraw-Hill/Irwin, 2009 . xxiv, 28 cm.. 9780071287579

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Kellogg on advertising & media /

N.J. : John Wiley & Sons, Inc. , 2008 . xi, 24 cm.. 9780470119860

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Contemporary advertising /

By Avens, William F.. Boston : McGraw-Hill/Irwin, 2009 . xiii, 28 cm.. 978071284790

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Advertising by design: generating and designing creative ideas across media/

By Landa, Robin. Hoboken, New Jersey: John Wiley & Sons, Inc., 2022 . xii, 273 pages: 27cm.. 978-1-119-69149-5

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Fundamentals of advertising/

By Alminar - Mutya , Ruby F. . Manila : Unlimited books, 2017 . iv, 217 pages : 26 cm.. 97897195654797

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Advertising and promotion : an integrated marketing communications perspective/

By Belch, George E. . [Place of publication not identified] ; McGraw-Hill Education, 2015 . xxxvi, 842 pages : 27 cm.. 9789814575119

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Excellence in brand advertising/

By Osterman, Jim . Visual Reference Pub. , Inc., N. Y. : 2007 . 203 p. : 31 cm.. 978-1-58471-081-3.

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Contemporary advertising

By William F. Arens. N. Y. : McGraw-Hill/Irwin, 2008 . xl, 712 pages : 28 cm.. 978-0-07-110105-9.

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Waiting for your cat to bark? : persuading customers when they ignore marketing

By Eisenberg, Bryan. Nashville, Tenn. : Thomas Nelson, 2006 . xii, 225 pages ; 23 cm.. 0-7852-1897-1.

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Fundamentals of advertising/

By Alminar-Mutya , Ruby F. . Manila : Unlimited books, 2017 . iv, 217 pages : 26cm.. 97897195654797

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Integrated marketing communications in advertising and promotion 7th ed.

By Shimp, Terence A.. Singapore : Thomson Learning Asia, 2007 . xx, 629 pages : 25 cm.. 978-981-4221-36-8.

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Handbook of successful advertising

By Farbey, A.D.. New Delhi : Crest Publishing House, 2004 . viii, 166 pages : 25 cm.. 81-242-0427-5

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The online copywriter's handbook: everything you need to know to write electronic copy that sells/

By Bly, Robert W. . New York: McGraw-Hill, 2002 . xv, 320 pages ; 23 centimeters.. 0-658-02099-4.

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Advertising and promotion : an integrated marketing communications perspective

By George E. Belch. Boston : McGraw-Hill, 2007 . xxvi, 820 pages : 26 cm.. 978-007-126074-9.

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Advertising and promotion : an integrated marketing communications perspective

By George E. Belch. Boston : McGraw-Hill, 2007 . xxvi, 820 pages : 26 cm.. 978-007-126074-9.

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Integrated Advertising, Promotion, and Marketing Communications./

By Clow, Kenneth E. . United Kingdom : Pearson Education , 2018 . 508 pages : 28cm.. 978-1-292-22269

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Advertising principles and practices/

By Wells, Wiliam . Singapore : Pearson Education South Asia Pte Ltd, 2004 . xxxii, 599 p. : 26 cm.. 0-13-047722-2.

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Mastering advertising: foundations and techniques for the modern age

By Pasahol, Jhon Ven Saint L.. Manila, Philippines: Mindshapers, 2025 . x, 348 pages; 25 cm.. 978-621-406-400-7

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