TY  - BOOK
AU  - Ryan, Damian
TI  - Understanding digital marketing : marketing strategies for engaging the digital generation
SN  - 9780749464271
U1  - Circ. 658.872 R988u 2012 Second edition
PY  - 2012///
CY  - London : 
PB  - Kogan Page, 
KW  - 1. Internet marketing.
KW  - 2. Social media.
KW  - 3. Strategic planning.
KW  - 4. Marketing–Management
N1  - Includes glossary & index
ER  -