Ryan, Damian <br/><br/>
Understanding digital marketing : marketing strategies for engaging the digital generation / 

 - Second edition 
 - London :   Kogan Page,   c2012. 
 - xv,   283 p. : ill. ;   23 cm. 
<br/><br/>Includes glossary & index. 
<br/><br/><label>ISBN: </label>9780749464271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Internet marketing. <br/>2. Social media. <br/>3. Strategic planning. <br/>4. Marketing–Management.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.872 R988u 2012