TY  - BOOK
AU  - Sponder, Marshall
TI  - Social media analytics : effective tools for building, interpreting and using metrics
SN  - 9780071768290
U1  - Circ. 658.872 S763m 2012 
PY  - 2012///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - 1. Internet marketing.
KW  - 2. Social media.
KW  - 3. Marketing research
KW  - 4. Consumer profiting
N1  - Includes bibliographical references & index
ER  -