Sponder, Marshall <br/><br/>
Social media analytics : effective tools for building, interpreting and using metrics / 

 - New York :   McGraw-Hill,   c2012. 
 - xiv,   316 p. ;   23 cm. 
<br/><br/>Includes bibliographical references & index. 
<br/><br/><label>ISBN: </label>9780071768290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Internet marketing. <br/>2. Social media. <br/>3. Marketing research.<br/>4. Consumer profiting.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.872 S763m 2012