TY - BOOK AU - Macdivitt, Harry TI - Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value SN - 9780071761680 U1 - Circ. 658.816 M134v 2012 PY - 2012/// CY - New York : PB - McGraw-Hill, KW - 1. Pricing. KW - 2. Value. KW - 3. Customer relations N1 - Includes index ER -