Macdivitt, Harry Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / - New York : McGraw-Hill, c2012. - 291 p. : ill. ; 23 cm. Includes index. ISBN: 9780071761680 Subjects--Topical Terms: 1. Pricing. 2. Value. 3. Customer relations. Dewey Class. No.: Circ. 658.816 M134v 2012