TY  - BOOK
AU  - Peter, J. Paul 
AU  - Jerry C. Olson
TI  - Consumer behavior and marketing strategy
SN  - 0-256-26190-3.
U1  - Circ. 658.8342 P478c 1999 5th ed.
PY  - 1999///
CY  - Singapore : 
PB  - McGraw-Hill Book Co., 
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -