Peter, J. Paul  <br/><br/>
Consumer behavior and marketing strategy 
J. Paul Peter 
 - 5th ed. 
 - Singapore :   McGraw-Hill Book Co.,   c1999. 
 - xxv, 545 p. :  ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-256-26190-3. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8342 P478c 1999