TY  - BOOK
AU  - Burns, Alvin C.
AU  - Ronald F. Bush
TI  - Marketing management : : online research applications
SN  - 981-247-133-2.
U1  - GR. 658.8 B967m 2004 4th ed.
PY  - 2004///
CY  - Singapore : 
PB  - Pearson Education South Asia Pte Ltd, 
KW  - 1. Marketing
N1  - Includes bibliographical references and index
ER  -