Burns, Alvin C. <br/><br/>
Marketing management :   online research applications 
Alvin C. Burns 
 - 4th ed. 
 - Singapore :   Pearson Education South Asia Pte Ltd,   c2004. 
 - xxxi, 642 p. :   ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>981-247-133-2. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing.
<br/><br/><label>Dewey Class. No.: </label>GR. 658.8 B967m 2004