TY  - BOOK
AU  - Perreault, William D.
AU  - E. Jerome Mccarthy
TI  - Basic marketing : : a global-managerial approach
SN  - 0-07-124636-3.
U1  - GR. 658.8 P455b 2005 3rd ed.
PY  - 2005///
CY  - Singapore : 
PB  - Mc-Graw-Hill Education (Asia), 
KW  - Marketing-Management
N1  - Includes bibliographical references and index
ER  -