Perreault, William D. <br/><br/>
Basic marketing :   a global-managerial approach 
William D. Perreault 
 - 5th ed. 
 - Singapore :   Mc-Graw-Hill Education (Asia),   c2005. 
 - xli, various paging :   ill. ;   26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-07-124636-3. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management.
<br/><br/><label>Dewey Class. No.: </label>GR. 658.8 P455b 2005