TY - BOOK AU - Hair, Joseph F. Jr. AU - Robert P. Bush AU - David J. Ortinau TI - Marketing research : : within a changing information environment SN - 0-07-111592-7. U1 - Circ. 658.83 H153m 2006 3rd ed. PY - 2006/// CY - N. Y. : PB - McGraw-Hill/Irwin, KW - Marketing research. I. Bush, Robert P. II. Ortinau, David J. III. Title N1 - Includes bibliographical references and index ER -