TY  - BOOK
AU  - Mowen, John C.
AU  - Michael Minor
TI  - Consumer behavior
SN  - 0-13-737115-2.
U1  - Circ. 658.8342 M936c 1998 5th ed.
PY  - 1998///
CY  - New Jersey : 
PB  - Prentice Hall, 
KW  - Consumer behavior
KW  - Consumerrs-United States
N1  - Includes index
ER  -