Mowen, John C. <br/><br/>
Consumer behavior 
John C. Mowen 
 - 5th ed. 
 - New Jersey :   Prentice Hall,   c1998. 
 - xxi, 696 p. :   col. ill. ;   26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0-13-737115-2. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumerrs-United States.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8342 M936c 1998