TY  - BOOK
AU  - Kottler, Philip 
AU  - John T. Bowen 
AU  - James C. Makens 
TI  - Marketing for hospitality and tourism/ 
SN  - 	981-247-052-2.
U1  - Circ. 647.94 K87m 2003 3rd ed.
PY  - 2003///
CY  - Singapore
PB  -  Pearson Education South Asia Pte Ltd, 
KW  - 1. Hospitality industry-Marketing
KW  - 2. Tourism-Marketing
N1  - Includes index
ER  -