Kottler, Philip  <br/><br/>
Marketing for hospitality and tourism/  
Philip Kottler  
 - 	3rd ed. 
 - Singapore :   Pearson Education South Asia Pte Ltd,   c2003. 
 - xvii, 893 p. :   ill. ;   25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>	981-247-052-2. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Hospitality industry-Marketing.<br/>2. Tourism-Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 647.94 K87m 2003