TY  - BOOK
AU  - Kotler, Philip
AU  - Gary Armstrong
TI  - Principles of marketing
SN  - 9812471553.
U1  - Circ. 658.8 K87p 2004 Tenth edition
PY  - 2004///
CY  - Singapore : 
PB  - Pearson Education South Asia, 
KW  - 1. Marketing
N1  - Includes bibliographical references, glossary and index
ER  -