Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler 
 - Tenth edition 
 - Singapore :   Pearson Education South Asia,   c2004. 
 - xxix, 661 pages :   illustraions ;   28 cm. 
<br/><br/>Includes bibliographical references, glossary and index. 
<br/><br/><label>ISBN: </label>9812471553. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 K87p 2004