TY  - BOOK
AU  - Keegan, Warren J.
AU  - Mark C. Green
TI  - Global marketing
SN  - 0-13-122453-0
U1  - Circ. 658.848 K23g 2004 3rd ed.
PY  - 2004///
CY  - Singapore : 
PB  - Pearson Education South Asia Pte Ltd, 
KW  - Marketing
ER  -