Keegan, Warren J. <br/><br/>
Global marketing 
Warren J. Keegan 
 - 3rd ed. 
 - Singapore :   Pearson Education South Asia Pte Ltd,   c2004. 
 - xix, 666 p. :   ill. ;   25 cm. 
<br/><br/><label>ISBN: </label>0-13-122453-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.848 K23g 2004