TY  - BOOK
AU  - Peter, J. Paul
AU  - James H. Donnelly Jr.
TI  - Marketing management : : knowledge and skills
SN  - 0-07-255217-4.
U1  - Circ. 658.8 P478m 2004 7th ed.
PY  - 2004///
CY  - N. Y. : 
PB  - McGraw-Hill/Irwin, 
KW  - 1. Marketing management
N1  - Includes bibliographical references and index
ER  -