Peter, J. Paul <br/><br/>
Marketing management :   knowledge and skills 
J. Paul Peter 
 - 7th ed. 
 - N. Y. :   McGraw-Hill/Irwin,   c2004. 
 - xix, 876 p. :   ill. ;   21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-07-255217-4. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing management.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 P478m 2004