TY  - BOOK
AU  - Wells, Wiliam 
AU  - John Burnett 
AU  - Sandra Moriarty 
TI  - Advertising principles and practices/ 
SN  - 0-13-047722-2.
U1  - Gen. 659.1 W456a 2004 	6th ed.
PY  - 2004///
CY  - Singapore : 
PB  - Pearson Education South Asia Pte Ltd, 
KW  - 1. Advertising
N1  - Includes bibliographical references and index
ER  -