Wells, Wiliam  <br/><br/>
Advertising principles and practices/  
William Wells  
 - 	6th ed. 
 - Singapore :   Pearson Education South Asia Pte Ltd,   c2004. 
 - xxxii, 599 p. :   ill. ;   26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-13-047722-2. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising
<br/><br/><label>Dewey Class. No.: </label>Gen. 659.1 W456a 2004