TY  - BOOK
AU  - Peter, Paul J.
TI  - Consumer behavior and marketing strategy
SN  - 0-256-13904-0.
U1  - Circ. 658.8342 P478 1996 4th ed.
PY  - 1996///
CY  - Chicago : 
PB  - Irwin, 
KW  - Consumer behavior
KW  - Marketing
N1  - Includes index
ER  -