Peter, Paul J. <br/><br/>
Consumer behavior and marketing strategy 
Paul J. Peter 
 - 4th ed. 
 - Chicago :   Irwin,   c1996. 
 - xxvii, 738 p. :  col. ill. ;   24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0-256-13904-0. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8342 P478 1996