TY  - BOOK
AU  - Go, Josiah
TI  - Marketing plan : building the profitable preferred brand
SN  - 9789710596027
U1  - Fil. 658.835 G533m 2012 Second edition 
PY  - 2012///
CY  - Philippines : 
PB  - Phil. Marketing Asso., Asso. of Marketing Educators, 
KW  - 1. Market study.
KW  - 2. Marketing–Management
N1  - Includes bibliographical references & index

ER  -