Go, Josiah <br/><br/>
Marketing plan : building the profitable preferred brand / 

 - Second edition  
 - Philippines :   Phil. Marketing Asso., Asso. of Marketing Educators,   c2012. 
 - xi,   495 p. : ill. ;   22 cm. 
<br/><br/>Includes bibliographical references & index.<br/> 
<br/><br/><label>ISBN: </label>9789710596027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Market study. <br/>2. Marketing–Management.
<br/><br/><label>Dewey Class. No.: </label>Fil. 658.835 G533m 2012