Skinner, Steven J. <br/><br/>
Marketing / 

 - Boston :   Houghton Mifflin Company,   c1990. 
 - xxviii,   687 p. col. : ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index.<br/> 
<br/><br/><label>ISBN: </label>0395472083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 S628m 1990