TY  - BOOK
AU  - McCarthy, E. Jerome, Ph.D
TI  - Basic Marketing: a managerial approach
SN  - 0256036497
U1  - Circ. 658.8 M127b 1987 Ninth edition
PY  - 1987///
CY  - USA : 
PB  - Richard P. Irwin, Inc., 
KW  - 1. Marketing–Management.
KW  - 2. Marketing – United States – Management.
KW  - 3. Export Marketing – Management.
N1  - Includes bibliographical reference, index and glossary

ER  -