McCarthy, E. Jerome, Ph.D <br/><br/>
Basic Marketing: a managerial approach / 

 - Ninth edition 
 - USA :   Richard P. Irwin, Inc.,   c1987. 
 - x,   749 p. col. : ill. ;   23cm. 
<br/><br/>Includes bibliographical reference, index and glossary.<br/> 
<br/><br/><label>ISBN: </label>0256036497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing–Management. <br/>2. Marketing – United States – Management. <br/>3. Export Marketing – Management. 
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 M127b 1987