TY  - BOOK
AU  - Burgos, David
TI  - Marketing to the new majority : strategies for a diverse world
SN  - 9780230111653
U1  - Circ. 658.802 B957m 2011 
PY  - 2011///
CY  - New York : 
PB  - Plagrave Macmillan, 
KW  - 1. Marketing–United States.
KW  - 2. Multiculturalism–United States.
KW  - 3. Minorities–United States
N1  - Includes index
ER  -