Burgos, David

Marketing to the new majority : strategies for a diverse world / - New York : Plagrave Macmillan, c2011. - v, 246 p. : col. ill. ; 23 cm.

Includes index.

9780230111653


1. Marketing–United States.
2. Multiculturalism–United States.
3. Minorities–United States.

Circ. 658.802 B957m 2011