Burgos, David
Marketing to the new majority : strategies for a diverse world /
- New York : Plagrave Macmillan, c2011.
- v, 246 p. : col. ill. ; 23 cm.
Includes index.
9780230111653
1. Marketing–United States.
2. Multiculturalism–United States.
3. Minorities–United States.
Circ. 658.802 B957m 2011