TY  - BOOK
AU  - Clow, Kenneth E. 
TI  - Integrated Advertising, Promotion, and Marketing Communications./ 
SN  - 	978-1-292-22269
U1  - Circ. 659.1 C583i 2018 
PY  - 2018///
CY  - United Kingdom : 
PB  - Pearson Education , 
KW  - 1. Advertising
KW  - 2. Communication
KW  - 3. Direct marketing
KW  - 4. Sales promotion
N1  - Includes index
ER  -