Clow, Kenneth E.  <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications./  
Kenneth E. Clow  
 - United Kingdom :   Pearson Education ,    c2018. 
 - 508 pages :   color illustrations ;   28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>	978-1-292-22269 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising<br/>2. Communication<br/>3. Direct marketing<br/>4. Sales promotion
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.1 C583i 2018