TY  - BOOK
AU  - Kotler, Philip Et. Al.
TI  - Principles of marketing: an Asian perspective
SN  - 013-123439-0.
U1  - Circ. 658.8 P954 2005 
PY  - 2005///
CY  - Sinagpore
PB  - Prentice-Hall/Pearson Education South Asia Pte Ltd.
KW  - 1. Marketing
N1  - Includes bibliographical references and index
ER  -