Kotler, Philip Et. Al. Principles of marketing : an Asian perspective Philip Kotler Et. Al. - Sinagpore : Prentice-Hall/Pearson Education South Asia Pte Ltd., c2005. - xv, various paging : colored illustration ; 27 cm. Includes bibliographical references and index. ISBN: 013-123439-0. Subjects--Topical Terms: 1. Marketing. Dewey Class. No.: Circ. 658.8 P954 2005