TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Seven W.
AU  - 
TI  - Marketing : : the core
SN  - 0-07-124635-5
U1  - Circ. 658.8 K39m 2004 2005 International ed.
PY  - 2004///
CY  - N. Y. : 
PB  - McGraw-Hill Companies, Inc., 
KW  - 1. Marketing
N1  - Includes bibliographical references and index
ER  -