Kerin, Roger A. <br/><br/>
Marketing :   the core 
Roger A. Kerin 
 - N. Y. :   McGraw-Hill Companies, Inc.,   c2004. 
 - xxxii, various paging :  illustration ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-07-124635-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 K39m 2004