TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Analysis for marketing planning
SN  - 0-07-112224-9
U1  - Circ. 658.802 L528a 2002 5th ed.
PY  - 2002///
CY  - Boston : 
PB  - McGraw-hill, 
N1  - Include index
ER  -