Lehmann, Donald R. <br/><br/>
Analysis for marketing planning/ 
Donald R. Lehmann 
 - 5th ed.  
 - Boston :   McGraw-hill,   c2002. 
 - xiii 256 p. ;   23 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0-07-112224-9 
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.802 L528a 2002