TY  - BOOK
AU  - Geller, Lois K. 
TI  - Direct marketing techniques: building your business using direct mail and direct response advertising
SN  - 1-56052-474-X	
U1  - Circ. 658.8 G283d 1998 
PY  - 1998///
CY  - CA : 
PB  -  Crisp Pub.
KW  - Marketing
ER  -