Geller, Lois K. Direct marketing techniques : building your business using direct mail and direct response advertising/ Lois K. Geller - CA : Crisp Pub., c1998 - x, 114 p. ; 25 cm. ISBN: 1-56052-474-X Subjects--Topical Terms: Marketing Dewey Class. No.: Circ. 658.8 G283d 1998