TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 0-471-41572-3
U1  - Circ. 0-471-41572-3 6th ed.
PY  - 2001///,
CY  - New York : John Wiley and Sons, Inc., c2001
PB  - John Wiley and Sons, Inc., 
N1  - Includes index
ER  -