Aaker, David A. <br/><br/>
Strategic market management/ 
David A. Aaker 
 - 6th ed. 
 - New York : John Wiley and Sons, Inc., c2001  John Wiley and Sons, Inc.,   c2001, 
 - xiv, 338 p. ;   23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-471-41572-3 
<br/><br/><label>Dewey Class. No.: </label>Circ. 0-471-41572-3